Bee works
What
we do
Bee Works is a Storytelling Agency providing creative strategy, narrative and content for beauty, fashion and lifestyle brands. From over-arching storylines to advertising taglines and campaigns; from brand books to internal communications and editorial, we design and establish a unique tone of voice and an authentic and narrative to radically enhance the relationship between brand and audience. Our expertise encourages engagement, conversation and conversion. It’s always our mission to help our clients to be seen and heard for who they truly are.
Annabel Rivkin tells stories with such thought and ingenuity that you feel immediately connected to the brand. Her language brings alive all the excitement of what is on offer
Annabel is an innovative and strategic storyteller who knows exactly how to help us find an authentic voice to tell our brand story. She helps bring stories to life that we didn’t even realise we had, conceptualising narrative strategies from scratch that are original, clever, witty and imaginative. She is always bursting with ideas. Her creativity, focus and energy is hugely contagious and she feels like such a part of the team that I often forget she is a consultant.
Nothing can do justice to what a joy Annabel and the team are to work with. They just nail original and dynamic storytelling: the narrative is invigorating, the words dance off the page and they write timeless, engaging content that is rare to find.
We have had the privilege of working with Annabel over many years across an array of projects from PR through to social impact. Annabel approaches projects with an insightful and strategic balance of creativity, commerciality and brand equality, helping us to continually evolve whilst staying true to our DNA.
As a brand storyteller Annabel Rivkin occupies the sweet spot between commercial and editorial. Neatly fusing the two worlds, she understands a sales objective - but also recognises the need for a jaunty tone of voice, originality and elegance.
Brand Definition
We use structured sessions to establish the core value, messaging and meaning of your brand. Whether it’s a launch, a campaign or a reinvigoration, we provide authenticity and direction. This can transform internal corporate confidence, as well as providing an incisive perspective on your vision along with strategic support to maintain it.
Tone of Voice
A brand’s tone of voice should be as unique as a person’s; it should stand out in a consumer landscape of homogenised platitudes and corporate white noise. We design a personality to ignite a conversation with the customer. Keep them engaged and they’ll come back...
Storytelling
We tell macro and micro stories. Our content creation ranges from an overarching brand campaign to a caption, via product descriptions, online magazines, press material and social media. Our aim is to establish personality. Across all platforms. One brand. One voice. One vision.
Campaign Copy
We are not an advertising agency but, in our capacity as creators of narrative, we produce advertising taglines, slogans and straplines.
Press material
We’ve been the journalists throwing the press releases in the bin. We know how to write sticky copy that will alert, divert and motivate editors and influencers.
Social Media
Every brand’s global shop window. We use it as a platform to build brand personality. Entertain them and they will spend.
who
we are
Rivkin
Bee Works founder Annabel Rivkin has ten years of experience as storyteller and creative strategist. She has worked with brands, both global and homespun: Jo Malone, Dior, Orlebar Brown, Value Retail, Elemis, Oka and Bella Freud, to name a few. She is an expert on the beauty and lifestyle landscape, a panel host, public speaker and co-founder of The Midult.
Her first book was published in September 2018. She is a columnist for the Telegraph and the Evening Standard and has 20 years of experience in fashion, beauty and features journalism (The Times, Vogue, Tatler, The Evening Standard, The Telegraph).
McMeekan
Strategist and editor Emilie McMeekan is Features Director of CORQ, a curated digital intelligence and influencer platform. An expert in the influencer space, she decodes social media trends and movements, establishing how they are valuable for brand partnerships and collaborations.
She was Features Editor of the Evening Standard, Deputy Editor of Tatler and. More recently, co-found The Midult.
Bennett
Writer and editor Clare Bennett has wide experience in film, television, campaigns and journalism. This includes working on projects like Love Actually, Comic Relief campaigns, Make Poverty History, Live 8 and a Stephen Fry documentary series for the BBC.
She wrote regularly for Tatler magazine as a contributing editor and her first novel was published by Penguin in 2015. She has written multiple projects for the UN’s Global Goals initiative and comedy sketches for BBC2 and Channel 4.
Pierce Jones
Project manager Agnes Pierce Jones manages our operations with ruthless efficiency.
Powered by a Psychology Masters, she prioritises the importance of harmonious working practices, takes a dynamic overview for each client relationship and strategises the relevant action going forwards.
Jo Malone London
We have worked closely with Jo Malone London for ten years to reposition and amplify the brand’s storytelling and values both internally and externally.
Value Retail / The Bicester Village Shopping Collection
We work with Value Retail across all interfaces, everything from topline branding through to assets for B2C, B2B, internal comms and press releases. We create campaign names (e.g. Like Shopping, But Better) and have recently strategised and produced their re-launched manifesto to re-position the company as a global authority on luxury retail as well as devising their story arc for 2019.
Lyma
We ideated, developed and executed the launch of the LYMA Laser from tagline to brochure and digital campaigns and continue to create the email customer journeys for the laser and the supplement here and in the USA.
Oka
We were brought in by OKA to encapsulate their brand DNA in order to create 2022 campaigns for rollout across the UK and America.
Orlerbar Brown
We conceived, wrote and edited their quarterly newspaper OB Approved for two years.
Elemis
We executed a complete brand overhaul for Elemis, working on everything from their new branding to pack copy; creating assets for a new responsive website, fully equipped with an online information hub and diagnostic tools. We worked on the launch of The House of Elemis, their flagship spa, creating a luxurious treatment menu, as well as key product launches including Life Elixirs. We wrote press releases and led internal education programmes to maintain a consistent tone of voice throughout all touch-points in the company.
Bella Freud
We worked on Bella’s brand story, mission, vision, deck and brand book.
Bodas
We consulted to reinvigorate the brand identity and social offering, to create an immediately recognizable tone of voice, point of view and overarching story arc as well as looking at press and influencer and event pegs and opportunities.
The Estee Lauder Companies
We have conceived and executed internal campaigns for ELC around sustainability, The Girls Education Campaign and Purpose statements.
Storytelling
We have worked with various brands on short-term projects – including Smashbox, Bumble & Bumble, Dior beauty, LK Bennett, The Estée Lauder Companies and Perfect Moment – to establish brand identity, create compelling narratives and developing internal communications to ensure the tone of voice resonates from the core.